Positioning of Xiaohongshu operating accounts (Xiaohongshu platform positioning analysis)

How to plan the Xiaohongshu brand account?

Brand positioning and values: Clarify the positioning and core values of the brand, and determine the message and image to be conveyed by the brand. Think about what your brand looks like, what it stands for, and what it resonates with your target audience.

Goals and positioning: Clarify the operational goals and positioning of the account, such as branding, user growth, or community building. Define operational strategies and action plans based on goals. Content strategy: Develop a content creation plan that determines the theme, format, and frequency of content. Optimize keywords and tags to increase the search visibility and appeal of your content.

No. 1: Determine the content field of the account and deepen the content vertically Once the Xiaohongshu account has determined its own content area, don't change it easily, otherwise it will affect traffic and recommendations, so you must plan well at the beginning, and here are several popular Xiaohongshu content forms.

Don't just make an account, the probability of an account becoming a head account is too low, you should make a matrix, create more accounts, and synchronize refined operations. No matter how many followers you have, each note sent out is equivalent to an exposure restart, and if we have multiple accounts to produce and distribute content simultaneously, the probability of attracting followers and exposure is superimposed.

Xiaohongshu operation FAQ account positioning, drainage, operation, talent delivery, merchants..._Baidu Zhi...

Generally speaking, compared with a personal account, the enterprise account has more authority for marketing functions, if you only record your own life, then there is no need to apply for an enterprise account, the enterprise account is suitable for merchants who need to plant grass and attract traffic in Xiaohongshu.

Personalized signature to leave email information Xiaohongshu's personal profile page can be hung up with an email account, and we can set up an automatic reply WeChat number in the mailbox.

Here are the top five common minefields in Xiaohongshu's operations: Excessive advertising: It's common to have business partnerships and promotions on Xiaohongshu, but over-pushing ad content can make audiences feel bored and lose interest. Pay attention to maintaining a balance, providing interesting and valuable content, and conducting business cooperation and promotion in moderation.

If you want your Xiaohongshu account to run well, you must strictly follow the rules of the platform. Now, all the platforms of self-media are competing for traffic, and most of them allow users to use drainage, which will result in headlines in severe cases and current restrictions in minor cases.

KOL promotion: KOL (Knowledge of Love) refers to users with large influence and a large number of fans, and merchants can cooperate with KOLs to let them recommend their products on their own accounts and divert their own stores.

Xiaohongshu operation plan teaches you how to operate

1. As a content-based platform, Xiaohongshu generally determines the push time of regular content according to the user's reading habits. Xiaohongshu's content is biased towards leisure and entertainment, so the push time will avoid the user's work hours.

2. Xiaohongshu's operation plan mainly includes the following aspects: Objectives and positioning: Clarify the operation goals and positioning of the account, such as brand promotion, user growth or community building. Define operational strategies and action plans based on goals. Content strategy: Develop a content creation plan that determines the theme, format, and frequency of content.

3. Each platform has its own rules, and before operating a Xiaohongshu account, you must first pay attention to "Potato Butler" to understand the relevant specifications of the platform. RatingsIn order to encourage content creators to update, Xiaohongshu also has its own rating system within the community.

4. Content operation Create beautiful content Xiaohongshu has established a community with content sharing as the core, so high-quality content is the cornerstone of operation, and while establishing a marketing strategy, it is also necessary to pay attention to the creation of content, recycle the content update platform, and use more text and images to attract users and promote the sales of goods and services.

5. Determine your goals and positioning: Before you start operating, be clear about your goals and positioning. Determine what you want to achieve on Xiaohongshu and what your content positioning is. Establish a professional image: It is important to establish a professional image on Xiaohongshu.

6. The content of Xiaohongshu's operation includes pre-account maintenance, account positioning, content quality, keyword addition, release time, topics and tags, verticality, character building, user interaction, etc.

How is Xiaohongshu's IP territory positioned?

1. Xiaohongshu's IP location method is as follows: Mobile phone operator positioning: Xiaohongshu obtains the user's geographic location information through cooperation with mobile phone operators, so as to achieve IP territorial positioning.

2. The IP territory of Xiaohongshu is located and displayed by the mobile phone operator through the current device in use, and it cannot be closed. Xiaohongshu's IP territory will be located based on the user's IP address.

3. The IP territory of Xiaohongshu is located in real time. As one of the hottest social e-commerce platforms in China, Xiaohongshu has attracted the attention and participation of many young users. As a platform based on the content community, Xiaohongshu provides many effective shopping guides and consumption references for other users through users' reviews and posting goods on the platform.

How does Xiaohongshu start to operate

1. The method of Xiaohongshu's operation is to locate and determine the direction of content, register an account, determine the form of content, formulate a content plan, and update the content regularly.

2. So, as newcomers, how do we get a number on Xiaohongshu? Account registrationWhen registering a new account, pay attention to using a new mobile phone number that has not been registered, if it has already been registered, then it may lead to confusion of account information and accidents.

3. If it is a multi-account operation, there are some places that you still need to pay attention to, let me say a few points. (1) One account for one mobile phone (2) Register a Xiaohongshu account, which can be bound to WeChat, Weibo and QQ to increase the weight of the account.

4. Interaction with users Interaction with users is an important part of the quick start. Leave meaningful comments, reply to users' questions, actively participate in topic discussions, etc. Through interaction with users, you can increase the interaction of your fans, increase your attention and exposure.

Edited by colzy